Trade Press Services
MARCH 11, 2024
What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. It kind of disintermediates the publications from the audience, at least in terms of new audiences discovering publications. This makes adaptability one of the most essential skills for B2B organizations.
B2B Memes
AUGUST 10, 2012
But whenever he explains AdVoice, the Forbes approach to mixing editorial contributions from advertisers with more traditional editorial, I start feeling queasy. Where I get uneasy with content marketing, though, is when it starts to look more like advertising. AdVoice is organic to our experience, not an add on. True enough.
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B2B Memes
AUGUST 10, 2012
But whenever he explains AdVoice, the Forbes approach to mixing editorial contributions from advertisers with more traditional editorial, I start feeling queasy. Where I get uneasy with content marketing, though, is when it starts to look more like advertising. AdVoice is organic to our experience, not an add on. True enough.
Biznology
AUGUST 2, 2013
IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. This puts many marketers in the unique position of being social evangelists and driving change in the organizations they work for. While Web 2.0
6sense
FEBRUARY 14, 2022
Digital advertising has transformed dramatically as programmatic advertising has become increasingly ubiquitous. This method of media buying — in which advertisers use automated technologies to purchase ad space rather than manual methods — eliminates effort, reduces costs, and increases reach for advertisers.
Industrial Marketing Today
SEPTEMBER 27, 2010
Complex industrial sales require many face-to-face meetings with several stakeholders within the customer’s organization. How has the role of the inside and outside sales team changed within your organization? Often closing the deal requires participation by many members of your sales team. Leave your comments below.
The ROI Guy
NOVEMBER 4, 2010
Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.
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