Martech Advisor

SEPTEMBER 24, 2019

Ad networks and ad exchanges are two components of the programmatic advertising ecosystem. If you’re familiar with the programmatic advertising ecosystem, you’re no stranger to ad networks and ad exchanges. In this article, we will look at the differences between an ad network and ad exchange to clear the confusion.

Ad Exchange 50

Ad Exchange Paid Search Agency Ads Advertising Agencies 50

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market.

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

Sprout Social

JANUARY 27, 2021

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. This report aggregates data from all view sources to create a comprehensive breakdown of viewer retention. Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). YouTube Analytics: General Reports.

Youtube 138

Youtube Analytics Video Marketing Optimization 138

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Pure automation of content aggregation doesn’t foster interaction. For B2B marketers, content curation provides the best of both worlds.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Martech Advisor

OCTOBER 17, 2019

An ad network is defined as a mediator between publishers and advertisers, to curate a large repository of ad inventory from publishers and sell it to advertisers. With digital ads comprising roughly half of the world’s total advertising spends, it is becoming the go-to marketing medium for advertisers. What Is an Ad Network?

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41

Martech Advisor

SEPTEMBER 30, 2019

Marketers are relying more than ever on digital advertising to improve their brand visibility. Technology around us is transforming, and with it, the world of marketing, at a meteoric rate. billion , indicating the enormity and influence of this market. Learn More: The Future of AdTech Lies in Emerging Markets.

Ad Exchange 71

Ad Exchange Paid Search Agency Ads Examples 71

Biznology

SEPTEMBER 10, 2013

I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts. Read more… Fire for effect when you can’t get a bead on your market — What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80