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10 Best B2B Webinar Platforms for 2021

Oktopost

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Webinars in particular are ramping up and becoming an integral part of sales processes in 2020 and beyond. .

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The Lead Generation Strategy Guide

Zoominfo

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Leads don’t just magically appear in a company’s CRM (though, that would be nice!). Customer Relationship Management (CRM). B2B Lead Generation Sources. Common Tools for L2RM.

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The Lead Generation Strategy Guide

Zoominfo

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. B2B Lead Generation Sources Leads don’t just magically appear in a company’s CRM (though, that would be nice!). Just how effective can a SLA be if each party adheres to guidelines established?

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Tools like Mailchimp and Drip offers good templates in welcoming new subscribers. This saves time and increases the chances of converting the leads into customers.

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Tools like Mailchimp and Drip offers good templates in welcoming new subscribers. This saves time and increases the chances of converting the leads into customers.

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Evergreen SaaS Landing Pages You Should Have Running at All Times [Examples]

Unbounce

For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. The “Weekly How To” Webinar Landing Page. Why build your own webinar page? Click it to see the whole thing.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

Marketers using marketing automation solutions can also test-run with several subject lines, copies, graphics, call-to-action buttons, variable frequencies, and more to see which emails are performing the best. They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation.