ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ If the answer to that last question is “yes,” then you are the proud owner of a fancy online ad. High-frequency blogs are on the decline. A digital business card.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests. Not enough. Responsible party for setting it up right?

Social Media 140

Social Media ROI Media Correlation 140

Porch Group Media

OCTOBER 22, 2020

Prior to this, I spent many years at Liveramp and gained a ton of familiarity with the ad tech ecosystem, the cookie and the identity graph space. Instead, they’re going to offer a taxonomy that advertisers can bid on based entirely off of their registration data. They have about 46 different audiences.

Advertising Agencies 52

Advertising Agencies Top of Funnel Paid Search Agency Co-Registration 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. No (except Data.com).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Litmus

OCTOBER 18, 2018

Send frequency. Consider promoting your email signup via social media ads, search ads, and more. Avoid the temptation to buy lists and be wary of co-registration and list rental, as those are the three most problematic subscriber acquisition methods. Send Frequency. Revenue from automation.

Email Marketing 82

Email Marketing Planning Deliverability Ad Frequency 82

Content Marketing Institute

AUGUST 22, 2018

based brands like Virgin, Sainsbury’s, and Sky now factor in location, tenure, and frequency of purchase into their loyalty program calculations. The building blocks of lasting brand engagement piqued the curiosity of cultural scientist and Iconoculture co-founder Mary Meehan. As a recent MarketingWeek podcast discusses, U.K.-based

Loyalty 69

Loyalty Ideal Customer Profiles Brand Identity Branding 69

chiefmartech

FEBRUARY 9, 2016

Ad tech built for the needs of media intermediaries is giving way to marketing tech built to serve marketers and their customers.Old-style media metrics like GRP’s, CPM’s and impressions are going away, as marketers focus more and more on business outcomes and ROI.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40