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How to Use Gated Content to Skyrocket Engagement & Conversions

Optinmonster

The form itself might ask just for your email address, or you might need to provide your name, phone number, or other personal information in exchange for access. Case Study: See how this one digital agency used gated content to boost conversion rates by 62% and 2x their email list. Remember those stats we mentioned earlier?

Lock-In 101
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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

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Simple Content Marketing Tips to Build Your Audience in 2015

LeadSquared

Are you just adding to the junk? But, how do you sell a dream on a small business’s marketing budget. a) If you can get an in-house video created , do it, and run ads on YouTube. YouTube Ads. I will take an example from Google’s case study itself. Chosen ad type: YouTube’s TrueView In-stream ads.

Tips 52
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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them.

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Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More

Adobe Experience Cloud Blog

In his session on EPIC Content Marketing , Joe Pulizzi, Founder of Content Marketing Institute, revealed why content marketing is so important for organizations and why you should build an audience on your own channels, not borrow one from another’s. So how do you become an effective content marketer?

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The B2B Sales and Marketing Guide for Selling in a Pandemic

Engagio

This helps you only focus on the lowest-hanging fruit that is in-market right now. First-party engagement insights are all the interactions you collect, including website visits, email exchanges, marketing automation and CRM data, and any other technology you use that collects identifiable user data. Problem solved.

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The Ultimate B2B Sales and Marketing Guide for Selling in a Pandemic

DemandBase

This helps you only focus on the lowest-hanging fruit that is in-market right now. First-party engagement insights are all the interactions you collect, including website visits, email exchanges, marketing automation, and CRM data, and any other technology you use that collects identifiable user data. Problem solved.