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Engagio
JUNE 3, 2019
Oh, so you spam my email and send creepy ads,” they say. Our job is ultimately to help facilitate transactions in which people are buying things they perceive to be more valuable than the money they’re exchanging. Talk about “adding value.”). I’m in marketing,” you likely said. “Oh, What a buzzkill. The same is true in B2B.
chiefmartech
JUNE 20, 2016
If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability. Are all three of them marketing technology companies? Actually, yes.
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Anyword
SEPTEMBER 29, 2021
Here’s a look at the top five areas where AI is supporting marketing efforts, as well as some of the leading companies in each field. The company claims that more than 1 million experiments have been run on its platform, while its technology can increase ROI by up to ten times. AI Copywriting Tools. Programmatic Advertising.
Adobe Experience Cloud Blog
AUGUST 12, 2015
Many companies are embracing podcasts as a fresh component of their content marketing strategy. As with any other type of advertising, there are a few laws that apply to podcast ads. Don’t make this kind of statement on the podcast if your company doesn’t know the first thing about social ads. Say it upfront.
Marketing Insider Group
FEBRUARY 5, 2024
Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Statista) 80% of businesses deem personalization as essential for growth.
Adobe Experience Cloud Blog
JANUARY 20, 2015
It’s a thought-provoking analogy from Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble. The whole industry will go the way of Amazon.”. Companies will aspire to have a much bigger impact on their customers, consumers, and the world. Do you both share the same values?
Adobe Experience Cloud Blog
MARCH 13, 2019
Of course, not all consumers are averse to sacrificing privacy in exchange for relevant content delivered at the right time and in the right context. The ad copy read, “What happens on your iPhone stays on your iPhone,” and its message was clear: Apple won’t sell user data. Data is certainly powerful.
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