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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Types of performance marketing models.

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How to Explain Content Marketing to Anyone [Fresh Examples]

Content Marketing Institute

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

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Sales Pipeline Radio, Episode 260: Q & A Sangram Vajre @sangramvajre

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Top 7 Mobile Advertising Platforms for B2C Companies

LeadSquared

Having recognized the pattern, businesses have followed suit and are focusing their marketing energy onto capturing their audience on the move. Their target audience is students in the age group of 13 – 16, and it was amazing to see the number of comments and responses that came in through Facebook mobile advertising. Millenial Media.

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How to Optimize Your E-commerce Site for Revenue

Convert

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. You’ve probably poured gasoline on running ads instead. Joe Yakuel , Founder & CEO of WITHIN , a performance branding company, knows the reason. But that’s fine. Um yeah, that’s not happening either.

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How to Optimize Your E-commerce Site for Revenue

Convert

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. You’ve probably poured gasoline on running ads instead. Joe Yakuel , Founder & CEO of WITHIN , a performance branding company, knows the reason. But that’s fine. Um yeah, that’s not happening either.

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100 Helpful Data Sources for Content Creation

Marketing Insider Group

Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences. The Content Marketing Gurus. Image Source.