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5 marketing budget allocation best practices?

The Marketing Blender

Our Services. . 5 marketing budget allocation best practices. When it comes to marketing, there’s no one-size-fits-all solution. That said, there are some general principles you can follow when allocating your marketing budget to ensure you’re getting the most bang for your buck. .

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Top 4 B2B Marketing Trends for 2020

The Marketing Blender

Our Services. Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? You can read more about the process and benefits of B2B marketing automation here.

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How to calculate and allocate your marketing budget for the next fiscal year in 2020.

The Marketing Blender

Our Services. How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold.

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Top 4 B2B Marketing Trends

The Marketing Blender

Our Services. Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? You can read more about the process and benefits of B2B marketing automation here.

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The 11 undeniable benefits of marketing automation for B2B sales and marketing teams

The Marketing Blender

Our Services. The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to.

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How to structure your messaging to increase sales.

The Marketing Blender

Our Services. The B2B buyer’s journey is the process of how prospects become aware of, consider, and decide to purchase a product or service. At The Marketing Blender, we have developed a proven structure for writing a B2B messaging framework that aligns your marketing to your sales efforts and leads prospects to buy.

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Your Simple Guide to B2B Marketing Analytics

The Marketing Blender

Our Services. . Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. Use a data visualization tool. Work with a marketing agency.