The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Unfortunately, the data in most CRM systems isn’t tight enough to help marketing. So the issue isn’t misuse…it’s under-use.

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

SmartBug Media

FEBRUARY 11, 2021

Follow these steps to ensure you’re not only tracking site traffic, but also that you’re filtering bot activity and updating your cookie-tracking settings. Step Four: Set up marketing email settings and make sure you’re complying with CAN-SPAM. HubSpot has five “products'' you can migrate your data into: CRM: Your contact database.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

The Point

JUNE 1, 2010

The Facebook game Farmville has (at last count) more than 30 million active daily users. So where does this leave the B2B marketer? How should B2B companies consider incorporating games into their marketing mix? Top games for the iPhone routinely sell millions of copies, often for low as $1 a copy. Any other suggestions?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

MarketJoy

JUNE 25, 2018

Outbound Marketing Campaigns – What Does It Take to Organize Them? Most outbound activities include the distribution of messages to the largest customer base. Twitter – With marketers leaving tweets that lead customers to their content, they indulge in outbound tactics.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Synchronizing prospect and opportunity databases is key.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Content Standard

JANUARY 9, 2015

If so, read on to learn how you can pair your MAP knowledge with your content marketing strategy to get the most out of your creative assets. Lead Nurturing with Emails. Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

Behavioral data can be highly predictive of future decision-making patterns and road-to-purchase activity. A prospect’s browsing and search activity relates directly to his intent; his social sharing activity can indicate future purchase possibilities; and emails opened, links clicked, and content consumed indicate good old interest.

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

Online Marketing Institute

JULY 31, 2009

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

MARCH 13, 2011

Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40