marketing-services 
Customer Experience Matrix
JULY 20, 2009
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. But while this cycle is simple, the actual boundaries of business marketing are not so clearly marked. Leads can enter from channels other than email.
Televerde
DECEMBER 29, 2020
More businesses are recognizing this added value and investing in tools designed to automate the customer journey, making automation a part of their everyday business practices. About two-thirds (68%) of business leaders reported using automation to respond to the pandemic’s impact.
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Hinge Marketing
JUNE 25, 2014
Many A/E/C firms appreciate that their website is an important marketing tool. They understand that it should be a reflection of their business: professional, informative, and easy to navigate. And results from our recent study of over 500 professional services firms back up that idea. Why invest in a lead generating website?
Martech
MARCH 30, 2023
The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. That’s not a conversation. Marketing is not advertising.
Conversica
AUGUST 16, 2022
Using Conversica’s Powerfully Human Conversational AI Digital Assistants, the Integration Gives CS Teams Unlimited Capacity for Proactive Communication with Customers Triggered by Data from Gainsight. Conversation Automation: The Need to Enhance CS Teams’ Efforts. FOSTER CITY, Calif., August 16, 2022 – Today, Conversica, Inc. ,
Directive Agency
MARCH 25, 2020
Consistent brand activation is necessary when your target buyer isn’t ready to purchase. Be able to communicate your value quickly and concisely. The Cloud Application Services (SaaS) industry is forecasted to grow almost 17% in 2020 (according to Gartner ). Activation. Organic Search. They generate an estimated $12.2
Industrial Marketing Today
AUGUST 27, 2012
Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. This has worked great in the past but the Internet and digital marketing have changed how that process works today. See Problem-centric Industrial Marketing ).
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