Martech

MARCH 30, 2023

It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics. How are they accessing information from those sites in terms of device and platform used? Listen to our friend, ChatGPT… Now, get those conversations started! Where are they in the world? Get MarTech!

Conversion 130

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 130

KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

TrustRadius Marketing

JULY 11, 2022

Web analytics software empowers enterprises the data and analysis to meet the needs of their diverse consumers. We go into some of the best web analytics software that are fantastically suited to major companies. We go into some of the best web analytics software that are fantastically suited to major companies.

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

Golden Spiral

NOVEMBER 8, 2018

We now think in terms of growth-driven design. 01 Analytics. Many companies in B2B tech have a muddy view of what their users and buyers are doing because they haven’t evaluated and updated their analytics recently. A deep dive into your analytics can tell you how you’re doing here and what you need to fix.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Adobe Experience Cloud Blog

MARCH 16, 2015

Activity based reporting and analytics—there was nothing advanced tying to revenue. Let’s take a look at some of their best tests: Pre-checking the “Agree to Terms and Conditions” box on a landing page. Activation : Conversion through the buying cycle. A “spray and pray” approach to programs. Evaluation : Search.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

BenchmarkONE

JULY 14, 2021

It’s an important metric to understand as it helps evaluate sales performance in terms of efficiency. Ideally, your sales reps should spend little to no time on non-selling activity and more time on actually selling (and closing). . Conversion/Win Rate. The conversion rate is simply the percentage of leads that become customers.

Top of Funnel 78

Top of Funnel Planning Marketing Proposals Lead Ranking 78