Remove Active Conversion Remove Analytics Remove Intent Leads
article thumbnail

Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

No lead nurturing , and too much focus on the bottom-of-the-funnel. Activity based reporting and analytics—there was nothing advanced tying to revenue. Activation : Conversion through the buying cycle. Purchase Intent : Lead Identification. A “spray and pray” approach to programs.