Active Conversion, Advertising ROI and Analytics

9 call analytics platforms for marketing teams to consider

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution

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Sales and Marketing Performance Metrics and Why You Should Track Them

BenchmarkONE

JULY 14, 2021

Statistics show that high-performing sales reps spend 65% of their time in direct selling and the rest in non-sales activities. In contrast, average-performing reps spend their time in the exact opposite way — 35% selling and 65% in non-selling activities. . Conversion/Win Rate. Digital Marketing ROI.

Top of Funnel

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B2B Marketing Zone

9 call analytics platforms for marketing teams to consider

Sales and Marketing Performance Metrics and Why You Should Track Them

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