Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

Privacy 77

Privacy Privacy Policies Advertising Agencies Paid Search Agency 77

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This happens when your subscribers opt in through a sign-up form.

Email Marketing 109

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 109

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Strict anti-spam laws are not the death of email—they make it better. It shouldn’t. The result? Let’s take a look. .

Privacy 60

Privacy Email Marketing Privacy Protection CAN-SPAM 60

Litmus

JUNE 28, 2021

It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. That unnoticed, unresolved issue can reveal itself in unsettling symptoms: poor engagement, customer complaints, lost revenue, and more. Can you confidently mark each of these off? That’s $36 for every $1 spent! Don’t know where to begin?

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How can you put this into practice?

Privacy 106

Privacy Opt-out Contingency Planning Opt-in 106

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Depending on your ESP and its built-in reporting, you can track these right in your dashboard. But even if you can view it there, take some time to calculate it on your own.

Budget Programs 112

Budget Programs Long Tail Marketing Ad Frequency Click Rate 112