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How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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Teetering the Line: Privacy Invasion or Tailored Experience?

Aberdeen

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? Intent data is designed to help marketers find buyers before they enter the sales funnel by tracking their online behavior. Understanding Data Types. First-Party Data.

Privacy 64
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Teetering the Line: Privacy Invasion or Tailored Experience?

Aberdeen

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? Intent data is designed to help marketers find buyers before they enter the sales funnel by tracking their online behavior. Understanding Data Types. First-Party Data.

Privacy 52
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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

All this activity has an enormous impact on contact and company data: When one person changes jobs, two contact records are affected: the outgoing employee and their incoming replacement. When a merger or acquisition takes place, employee job roles and responsibilities often evolve or change. How much does it cost to buy business data?

Purchase 130
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Guide to what you missed at the fall 2022 MarTech Conference

Martech

4 reasons to consider implementing a custom CDP : CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities. Ethical data management is a win for marketers : Compliance with privacy regulations is important. But ethically managing data goes beyond that.

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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

This risk highlights the critical value of lead gen in not only sustaining but accelerating your business growth through the acquisition of high-quality, sales-ready leads. Compliance and data security When partnering with a lead generation company, it’s crucial to vet their data privacy and security practices.

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Guide to what you missed at the fall 2021 MarTech Conference

Martech

4 reasons to consider implementing a custom CDP : CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities. Ethical data management is a win for marketers : Compliance with privacy regulations is important. But ethically managing data goes beyond that.