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Teetering the Line: Privacy Invasion or Tailored Experience?

Aberdeen

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? Intent data is designed to help marketers find buyers before they enter the sales funnel by tracking their online behavior. Understanding Data Types. First-Party Data.

Privacy 64
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Teetering the Line: Privacy Invasion or Tailored Experience?

Aberdeen

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? Intent data is designed to help marketers find buyers before they enter the sales funnel by tracking their online behavior. Understanding Data Types. First-Party Data.

Privacy 52
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Guide to what you missed at the fall 2022 MarTech Conference

Martech

4 reasons to consider implementing a custom CDP : CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities. How BIMI will boost brand recognition, email engagement : Validity Email Strategist Danielle Gallant discusses the importance of BIMI in brand recognition and email engagement.

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Guide to what you missed at the fall 2021 MarTech Conference

Martech

4 reasons to consider implementing a custom CDP : CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities. How BIMI will boost brand recognition, email engagement : Validity Email Strategist Danielle Gallant discusses the importance of BIMI in brand recognition and email engagement.

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Technographic Data: What is it, and why should you be using it?

PureB2B

In this article we’ll examine what technographic data is, where to find it, and how technographics will help you increase sales, improve marketing results and elevate company performance. Some of the best outcomes happen when companies combine technographics with intent data. Buy technographic data.