Acquisitions Customer Surveys Focus Group Marketing Prospects 
Tomorrow People
JULY 26, 2022
In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. How can marketers get their organisations out of the ‘sea of sameness’ and come up with unique messaging? These include: Mergers or acquisitions Changes to your brand architecture (e.g.
Tomorrow People
JULY 26, 2022
In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. How can marketers get their organisations out of the ‘sea of sameness’ and come up with unique messaging? These include: Mergers or acquisitions. The answer lies in brand research.
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Binary Demand
JULY 21, 2023
Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively. It encompasses discrete data with fixed values that may fluctuate over time.
FunnelEnvy
MARCH 18, 2024
Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience.
Martech
MARCH 20, 2024
Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Also, that enables your internal design team to stay focused on the day-to-day marketing activities that help keep the lights on. Granted, that was some unusual marketing magic.
Stevens & Tate
APRIL 18, 2024
In the ever-evolving landscape of senior living, employing robust marketing strategies is vital for standing out in a crowded marketplace. Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies.
ClearVoice
APRIL 19, 2021
Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies.
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