Webbiquity

APRIL 14, 2014

57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

The Point

APRIL 16, 2014

I was interviewed by TrustRadius barely two months ago, and it’s a sign of just how fast things change in marketing automation that in those few short weeks, three significant developments occurred: • IBM acquired Silverpop , removing yet another independent vendor from the landscape. Marketo has done a couple of acquisitions.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Adobe Experience Cloud Blog

MAY 27, 2016

SEO can make one of the biggest impacts on lead generation and can easily be one of the most cost-effective channels for new lead acquisition. For B2B specifically, your buyers want to know that the vendors they work with know their stuff, are reliable, and can be trusted. Social Media B2B). That includes people on purchasing teams.

SEO 91

SEO B2B Thought Leadership B2B Lead Ranking 91

Ambal's Amusings

NOVEMBER 19, 2009

Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Mike Moran ( @MikeMoran ) + others. What’s a Facebook fan worth? July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

AUGUST 18, 2012

One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. eMarketer ). “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot. Social Media B2B ). Social Media B2B ). MarketingProfs ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

QuanticMind

NOVEMBER 28, 2016

For example, advertising ecosystems are changing rapidly: mobile Google searches surpassed queries from desktop in the summer of 2015, according to TechCrunch , and eMarketer predicts that in 2016, digital display ad spending will jump 39.7% over the previous year. So how can marketing leaders prepare for these and other changes?

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40

Single Grain

JULY 19, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

JULY 19, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

DECEMBER 6, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Why You Should Use Multiple Channels to Maximize Your Customer Acquisition. of digital display ads in the U.S.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Webbiquity

NOVEMBER 28, 2011

” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100