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How CPG Marketing and Content Strategy Drive Lasting Product Demand

Content Standard

And they’re no longer content to send out static, one-way marketing messages, such as emails or banner ads announcing a special sale. Digital marketing for CPG brands is a changing landscape with fierce competition, and the rules are shifting fast. Where Do CPG Marketers Go from Here? So what’s a motivated marketer to do?

Demand 130
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Tapping the Brakes

LeanData

When cloud software company Atlassian celebrated a banner IPO this month, there was a noticeable sigh of relief throughout the tech community. And it served as a counterpoint to the increasingly gloomy talk about the precarious nature of stratospheric valuations for private technology startups. Being a unicorn is really an albatross.”

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article thumbnail

Tapping the Brakes

LeanData

When cloud software company Atlassian celebrated a banner IPO this month, there was a noticeable sigh of relief throughout the tech community. And it served as a counterpoint to the increasingly gloomy talk about the precarious nature of stratospheric valuations for private technology startups. Being a unicorn is really an albatross.”

article thumbnail

Tapping the Brakes

LeanData

When cloud software company Atlassian celebrated a banner IPO this month, there was a noticeable sigh of relief throughout the tech community. And it served as a counterpoint to the increasingly gloomy talk about the precarious nature of stratospheric valuations for private technology startups. Being a unicorn is really an albatross.”

article thumbnail

Tapping the Brakes

LeanData

When cloud software company Atlassian celebrated a banner IPO this month, there was a noticeable sigh of relief throughout the tech community. And it served as a counterpoint to the increasingly gloomy talk about the precarious nature of stratospheric valuations for private technology startups. Being a unicorn is really an albatross.”

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? If you follow entrepreneurial news, you might’ve already heard that 90% of startups fail. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. Put simply, because the rules are different.

article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? If you follow entrepreneurial news, you might’ve already heard that 90% of startups fail. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. Put simply, because the rules are different.