7 Marketing Experts Share What They’re Focusing on in 2020


A study by Harris Group found that 72% of millennials (ages 18-34) now prefer to spend money on experiences over products. As more consumers cut the cord to cable, it is becoming harder to reach audiences with traditional brand-building ad campaigns.

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83 Exceptional Social Media and Marketing Statistics for 2014


Ad Age ). Ad Age ). The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). The fastest-growing age cohort on Twitter is 55-to-64 year-olds, up 79% since 2012. And the 45-54 age bracket is the fastest-growing group on both Facebook and Google+. 89% of Internet users aged 18-29 are active on social networks, versus 43% of those 65 and older.

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Learning from Comcast/NBC and Keith Olbermann


Many of the breathless rumors have tied the departure to the recent approval of Comcast's acquisition of NBC. You can try that plan, but I don't think it makes a lot of sense in this day and age. Image via Wikipedia.

Amazon Buys Whole Foods: It's Not About Groceries

Customer Experience Matrix

Most of the comments I’ve seen about Amazon ’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b) continuing to disrupt conventional retail and (c) moving more commerce from offline to online channels. Don’t be surprised to see the network owners take an interest in physical networks (cable and phone companies) and alternative connections (community wifi).

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From Print to Podcasts—What Marketers Can Learn From New York Times’ The Daily

Content Standard

The strategy is working: According to Ad Age , the podcast claims five million unique listeners every month, and has since expanded to radio on 30 stations across the country.

Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. Marketers will see AI analyze customer behaviour in real-time basis multiple data points such as gender, age, location, preferences, device, platform, previous history and more. The ability of AI to identify buyer patterns accurately and then place ads accordingly, helps increase overall ad effectiveness, thereby reducing the cost of customer acquisition.