Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales.

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The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

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Account Based Marketing Paid Content ABM Sales Management 52

Engagio

MAY 23, 2023

Call us biased, but thanks to all the consistent feedback from our customer and partner ecosystem, we know there are infinite reasons to love Demandbase. We turned to ChatGPT and asked point blank: “why do our customers love Demandbase?” Our prompt was: “List 10 things that people love about Demandbase.”

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DemandBase Paid Search Agency Account Based Marketing CPO 62

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The Point

AUGUST 25, 2020

Not every Account-Based Marketing (ABM) strategy starts from the same place. For others, it’s identifying a target account list. Filling those gaps will make you better prepared to reap maximum benefit from a fully-deployed ABM strategy. Ex: reach, engagement, engagement minutes, account coverage, meetings).

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Full Circle Insights

SEPTEMBER 12, 2022

A Practitioner's Guide to ABM . Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. Download eBook.

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Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy.

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The ABM Agency

FEBRUARY 27, 2024

Reading Time: 4 minutes In the sophisticated landscape of B2B marketing, establishing an Account-Based Marketing (ABM) Center of Excellence (COE) represents the pinnacle of ABM maturity. Interested in learning more about our approach to ABM Maturity?

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Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Engagio

NOVEMBER 18, 2020

To fill the growing need for more sophistication in the digital space, Demandbase and LiveRamp have joined forces in an innovative partnership—one that fires up B2B account identification and ad targeting capabilities. Leaders in next-generation data connectivity, control, and activation.

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DemandBase

AUGUST 10, 2020

Goodbye (for now), in-person ABM Innovation Summit, and hello, virtual ABM Innovation Tour. What was once a concrete second-half plan, in large part informed by the successes of previous quarters, is now a concrete second-half plan in large part informed by the ambiguity of the future. All (digital) roads lead to ABM.

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Account Based Marketing ABM DemandBase Peer-to-peer 119

Engagio

JANUARY 12, 2021

But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM analytics are different than traditional demand generation analytics. ABM requires account-based metrics. What metrics matter in ABM?

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Account Based Marketing ABM Lead Ranking Top of Funnel 112

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

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Account Based Marketing Top of Funnel ABM Marketing Report 60

Martech

MAY 2, 2024

They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category. Demandbase Let’s begin with Demandbase, which recently released its new Buying Group AI product. If later, it would be ABM-style demand generation.

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Ideal Customer Profiles Buy Marketing Automation Services Work Management 117

Engagio

MAY 3, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. As one of the leaders, we have the broadest coverage and highest volume of companies profiled in the market. Late last year, we onboarded Demandbase as our customer. Does our vision align?

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DemandBase InsideView Marketing Analytics Tools Advertising Agencies 71

KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. When ABM Makes Sense.

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Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

DemandBase

JUNE 9, 2020

Even though we sell to companies, we market to people. So if personalization is mission-critical for B2B, then Account-Based Marketing (ABM) is table stakes. The mere thought can create a fair amount of agita in the most experienced marketers. That’s why we love Conversational ABM. Mind-blowing.

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Engagio

AUGUST 23, 2021

Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). Indeed, your brand can have a massive impact on the success of all aspects of your go-to-market. Brands work on emotions.

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DemandBase

MARCH 16, 2020

I can ignore the deafening noise from the general population and listen to the clear signals I’m getting from the people I care about most – the ones my sales team is pursuing. Account-Based Marketing has entirely changed what I do. Here are the top five ways my routines have changed: 1. ADVERTISING. SITE ANALYTICS.

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Engagio

SEPTEMBER 9, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out Part 1: Build a Budget and own your ABM! By now, you know the importance of ABM. Managing your ABM budget.

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Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology.

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Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. This should benefit not only B2B marketers but also the vendors they rely on. Why we care.

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Engagio

NOVEMBER 5, 2020

Right then, I knew that B2B marketing automation was heading towards a seismic shift. In my mind’s eye, I could see what would come next: a B2B marketing platform built for the way marketers and sellers actually go to market with ABM. How are they responding to marketing programs?

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Account Based Marketing Marketing Automation Services ABM DemandBase 62

Full Circle Insights

NOVEMBER 10, 2022

Account-based marketing (ABM) has quickly become the predominant strategy for B2B marketers. Marketing operations that achieve better alignment with their counterparts in sales experience significant improvements in efficiency. This should be a joint effort between the sales and marketing teams.

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Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it.

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Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

DemandBase

OCTOBER 5, 2019

If you are a B2B marketer, chances are you’ve heard of ABM – Account-Based Marketing. Prior to joining Demandbase, I worked at companies that were executing on traditional B2B programs. In my first 6 months at Demandbase, I have seen first hand how impactful ABM can be when your whole company is aligned.

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DemandBase

FEBRUARY 10, 2020

It’s 2020 and with this new decade upon us, it’s time that B2B marketers adapt and switch their thinking. ABM has transformed the way we do business and the increase in adoption has proven this new way of thinking drives better results. This report provides actionable data and research about technology’s role in modern marketing.

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DemandBase

NOVEMBER 5, 2020

Right then, I knew that B2B marketing automation was heading towards a seismic shift. In my mind’s eye, I could see what would come next: a B2B marketing platform built for the way marketers and sellers actually go to market with ABM. How are they responding to marketing programs?

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Account Based Marketing Marketing Automation Services ABM DemandBase 52

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. The end of 2022 drowned in the splash from generative AI such as ChatGPT, Jasper.ai B2B companies can also access customer sentiment data for their target market.

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Marketing AI Paid Search Agency Content Marketing Planning 190

SmartBug Media

APRIL 4, 2022

The company attributes its successes to the way ZoomInfo was able to provide a deeper look into its target market, vertical, and ideal buyers. If you’ve been wanting to perfect your account-based marketing (ABM) or give it a try for the first time, intent data is important—and 6sense can help. Demandbase.

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Directive Agency

JANUARY 9, 2019

What is account-based marketing? Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. This makes ABM a powerful tactic to keep in your back pocket.

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Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. Example #1: AI-powered account-based marketing platforms.

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Engagio

MARCH 29, 2021

So how do we deliver personalization that captures our target accounts’ attention? It comes down to knowing the right information about the account and the buying personas at the account. A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks.

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Ideal Customer Profiles Demand Generation DemandBase Personalization 131

DemandBase

SEPTEMBER 26, 2018

There is a world of valuable information outside the CRM which can facilitate research, increase efficiency, and accelerate deals but until now, it has been siloed. Marketing teams, on the other hand, have centralized much of their activity and reporting within marketing automation systems (MAS). That must change.

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Directive Agency

JANUARY 9, 2019

What is account-based marketing? Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. This makes ABM a powerful tactic to keep in your back pocket.

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Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Strategic-IC

DECEMBER 13, 2017

We explore common account-based marketing challenges and look at how to solve them. Account-Based Marketing (ABM) is an increasingly considered B2B tactic; designed to drive growth and awareness with specific high-value, high-propensity accounts. Aligning Sales and Marketing.

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Account Based Marketing ABM Top of Funnel Lead Ranking 54

Directive Agency

JANUARY 8, 2019

What is account-based marketing? Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. This makes ABM a powerful tactic to keep in your back pocket.

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Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

DemandBase

JANUARY 27, 2020

Though some accounts will not be prioritized for outreach, especially if the company is running 1:Many Account-Based Marketing. So what should your sales team do with the (often overlooked) warm account leads? How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent?

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