Aberdeen

JANUARY 10, 2019

This is the second in a series of Account Based Marketing (ABM) Myth Busters. In this series, we dissect the assumptions of marketing/sales organizations who have yet to embrace Always-On ABM. This article focuses on the many misperceptions behind Account Marketability.

Account Based Marketing 40

Account Based Marketing Contact Marketing ABM Contacts 40

Aberdeen

JANUARY 4, 2019

This is the first in a series of Account Based Marketing (ABM) Myth Busters, where we dissect the assumptions of marketing/sales organizations who have yet to embrace the modern agile framework of Always-On marketing & sales. Your Total Active Market.

Demand Generation 45

Demand Generation Account Based Marketing ABM Intent Data 45

Aberdeen

JANUARY 23, 2019

Fit, Intent, Opportunity. This article explores targeting prospects with the right fit and the right purchase intent. To close deals and build a customer base a startup’s marketing and sales team must focus on an audience with the least resistance. Global ABM Players. B2B Marketing Trend Watch.

Buyer Intent 40

Buyer Intent Intent Data Intent Account Based Marketing 40

Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. Bringing AI to Account-Based Marketing.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

PureB2B

NOVEMBER 22, 2021

The Relationship Between Intent Data and Account-Based Marketing Conclusion. You also want to know what is causing them to put off purchasing, your buyer's purchasing intent, or if they are interested in your product or services. This is where Behavioral Intent Data enters the picture.

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Intent Data Intent Marketing AI Lead Ranking 62

ClickZ

FEBRUARY 2, 2021

To uncover signals of purchase intent and align to customer needs, marketers need to differentiate between noise and relevant insights. Artificial intelligence (AI) technology is being rolled out in marketing departments, with Forrester predicting that over 60% of B2B sellers will be enabled by AI and automation in 2021.

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Marketing AI Budget Programs Gartner CMO 109

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString. Madison Logic.

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Intent Data Intent Bombora Marketing AI 40

Aberdeen

FEBRUARY 13, 2019

A story about a tech company improving their customer acquisition metrics through the strategic use of data is a happy ending that B2B marketers and sales reps, and probably not many other folks, enjoy reading. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

Content4Demand

OCTOBER 27, 2021

Stacy Greiner, CMO at Dun & Bradstreet, knows her stuff when it comes to applying actionable insight to business strategies. As head of marketing for one of the largest data and analytics companies in the world, she has a close-up view of the power of data. How else can B2B marketers use intent data to optimize content?

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Intent Data Intent Top of Funnel Intent Signal 70

Aberdeen

MARCH 5, 2019

Randy Frisch is CMO and Co-Founder at Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences for demand generation, ABM, content marketing, and sales enablement at scale. Randy holds an M.B.A. from the Schulich School of Business at York University.

Business 40

Business Purchase Intent Demand Generation Account Based Marketing 40

The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. We will also provide insights on how to effectively implement an account-based marketing strategy for your organization.

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Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Armed with this information, the possibilities for Marketing and Sales functions seem endless.

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Intent Data Intent Lead Ranking Buyer Intent 40

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. LinkedInterest-based Targeting.

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Intent Data Intent Spending Top of Funnel 40

Aberdeen

JANUARY 24, 2019

That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Prospective buyers emit signals of their purchase intent. Furthermore, we apply machine learning to all of that to predict purchase intent.

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Intent Signal Buyer Intent Intent Purchase Intent 40

Aberdeen

JANUARY 16, 2019

In a presentation for B2B SaaS marketers , Cabane said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. It is the most accurate way to predict who is currently in-market and what technologies they’re considering. The post Can Intent Data Hyper-personalize Your 4.5B

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Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys.

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Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 24, 2019

And because machine learning enables the predictive capabilities, and has learned from past behavioral analytics, it is the analytics that tell us when to “put more resources towards” the intent signals it captures. Target messages at targeted buyer intent signalers. Back in 2014, marketers were hip to the power of predictive.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 7, 2019

And therein lies the rub: if you are going to use buyer intent behavior as a key part of your ABM strategy, it’s important to develop and automate your next-best-action playbook; allowing you to intersect with these various moments in a group research journey on the way to a purchase decision.

Vendors 40

Vendors Intent Buyer Intent Intent Data 40

Vidyard

AUGUST 21, 2015

Sangram Vajre, Co-founder and CMO of Terminus, an account-based marketing platform challenges marketers to shift their thinking from a focus on leads to a focus of revenue. He came to this realization after of a mentor of his said to him one day: “Sangram, we don’t close leads, we close accounts.”.

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Sales Qualified Leads Practices Top of Funnel High Quality Lead 100

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Visibility down to the URL level for that traffic.

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Intent Data Intent Content Marketing Clickthrough 40