Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. The danger of email analytics. Our Holistic Email Metrics Matrix provides that perspective.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

OCTOBER 18, 2018

Every industry does email marketing a little differently. As with other organizations, email marketing is critical for nonprofits. Nearly 79% of nonprofits say email marketing is important to the overall success of their organization. Campaign planning. Email creation workflow & QA. Email deliverability.

Email Marketing 78

Email Marketing Planning Deliverability Ad Frequency 78

Convert

OCTOBER 25, 2022

The mindset needed to do your best optimization work How to (and not to) form hypotheses How to ensure your A/B test results are valid The priority of what and where to test Psychology-based persuasion techniques. Browse the list below to see what topics are covered and jump to the sections which pique your interest using the hyperlinks.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 1) A/B Testing. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 9, 2020

Email Marketing for Startups 3.4.1 Email Marketing Tips for Startups 3.4.2 Top Email Marketing Tools for Startups 3.5 It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. Specific Marketing Tips for Startups 3.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Email Marketing for Startups 3.4.1 Email Marketing Tips for Startups 3.4.2 Top Email Marketing Tools for Startups 3.5 It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. Specific Marketing Tips for Startups 3.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). People hate outbound marketing (cold calls, spam, junk mail, etc.) HubSpot had a remarkable presence at Dreamforce.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28