The Marketing Blender

NOVEMBER 30, 2023

You need to track and analyze the right data to identify what’s working and what’s not. Important metrics to monitor include average deal size, customer retention rates, lead conversion rates, sales cycle length, and growth indicators. Your strategy should answer questions like: Who is your target audience?

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Convert

DECEMBER 8, 2020

User research is widely associated with user experience (UX) design , especially for helping reduce churn rates by delivering optimal experiences with a software product or service. But it also has its place for helping us come up with more ideas to test our product designs, website structure, and landing pages. Card Sorting.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Marketri

SEPTEMBER 22, 2023

Tracking and measuring MQLs helps you focus finite resources on qualified prospects and avoiding wasting effort where it won’t likely bear fruit. Focusing your sales team’s time on SQLs is critical for two reasons: It improves their efficiency and increases your rate of converting leads to new business (our next metric).

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Churn Rate 62

Litmus

JULY 8, 2021

Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. Unfortunately, there are lots of ways to reach the wrong conclusions with analytics, including: Not reaching statistical significance and making other mistakes with your A/B tests. Indirect business impact.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

BenchmarkONE

NOVEMBER 4, 2021

Avoid ridiculously low click and open rates by compiling your own mailing lists. Just as purchasing large, generic email databases leads to a high churn rate, blasting out huge volumes of generic material with little regard to your customer’s individual needs is a tactic that fails to reach the full potential of marketing automation.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Hubspot

DECEMBER 16, 2020

After months of working on a marketing campaign, nothing's worse than realizing you aren't seeing the results you expected. Unfortunately, many of us have been there. We've put all of our creative effort, time, and numerous resources into a campaign that sounded like a great idea, but had nowhere near the expected ROI or engagement. Need an example?

Work Management 101

Work Management Lead Scoring Lead Ranking Planning 101

PureB2B

SEPTEMBER 11, 2016

Here are some of the terms every sales and marketing professional needs to know: A/B Testing. This refers to the process of testing two different variations of a single variable to determine which one performs best. Churn Rate. Get these 30 words down and never get caught flat-footed in a meeting again.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62