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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. An example is influencer Michaela Ludlow , who works with Olay.

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How Outsourcing Can Enhance Your Paid Media Advertising Campaigns

Marketing Insider Group

Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense. You’ll need to check that they understand your expectations and provide regular reports on campaign performance. Choose a provider that is upfront about their processes, tools, and timelines.

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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

This incident serves as a potent reminder of how much brand safety continues to be a hot button for marketers, especially when it comes to influencer partnerships. Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness.

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From snowbirds to summer adventurers – travel ads are taking off in 2025

illumin

The online travel market is of particular interest, with online travel sales expected to make up 75% of the market by 2029. of the global market. Customer needs and preferences extend beyond the product to marketing and advertising. Estimates project the industry will grow 3.90% year over year and reach USD$955.9

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What’s Trending In Marketing July 2023

Stevens & Tate

Introducing our monthly newsletter, which is dedicated to bringing you the latest marketing trends and updates from around the world. Exclusively tailored for our valued subscribers, this newsletter serves as your go-to source for staying informed and up-to-date in the dynamic marketing landscape. Bandaid named most trusted brand.

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How Public Sector Organizations Will Transform in 2022

Salesforce Marketing Cloud

I asked five Salesforce industry experts to share their observations on market motions that continue to gain momentum from the past two years of rapid learning and growth, as well as emerging trends that are poised to define the year ahead. By 2029, the Millennial and Gen Z generations will make up 72% of the world’s workforce.

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24 B2B Buyer Insights [Revealed]

Inbox Insight

As B2B marketing professionals across the globe turn to data to inform their approach moving into a new year, we reveal 24 key insights that have shaped B2B buyer behavior across 10 key Tech Categories. What’s been successfully captivating the attention of B2B buyers in your market?