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5 Reasons to Add Podcasts to Your Marketing Mix

Navigate the Channel

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s GarageBand software.

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

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How marketers can use cognitive biases to influence customer decisions

Martech

billion by 2026 , the Reckitt Benckiser Group, the maker of Lysol Disinfectant Max Cover Mist, claims that. The audience to whom the service appeals enjoy consuming exclusive movies, documentaries and podcasts on the platform. At this price, your customers can access all movies, documentaries and podcasts.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Think With Google) 46% of Google search queries show local intent. MarketingEvolution) Leaders are 53% more likely to believe machine learning aids in analyzing consumer intentions. UChicago) Audio and Podcast Marketing Stats The podcast industry is currently worth $23.56 million podcast listeners globally.

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Programmatic Advertising: What You Need To Know

Digilant

These are delivered via streaming platforms, like podcasts or music streaming apps like Spotify, Pandora, or iHeartRadio, for example. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. However, some might expand the definition of video ads to also include display ads that contain video within them.

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Programmatic Advertising: What You Need To Know

Digilant

These are delivered via streaming platforms, like podcasts or music streaming apps like Spotify, Pandora, or iHeartRadio, for example. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. However, some might expand the definition of video ads to also include display ads that contain video within them.

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The Ultimate Guide to Website Development (for Marketers)

Hubspot

Between now and 2026, the employment of web developers is expected to grow by 15%. Users can take courses, listen to podcasts, or take lessons on a wide variety of web development topics. What’s the one thing those reasons have in common? They require a website, and each website requires a skilled web developer. Khan Academy.