Want to Solve CRM Adoption? Stop Counting Log-ins
InsightSquared
FEBRUARY 11, 2020
The Customer Relationship Management (CRM) market is massive—expected to reach more than $80 billion in revenues by 2025 [1]. A tool that B2B organizations constantly struggle to get maximum value out of. Correlate outcomes. And yet despite all the investment, it’s a tool that’s failing sales.
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