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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? I wrote about this recently.

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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

ANNUITAS

the general growth marketing ethos that GTM content should be free and freely available (and that this benefits things like SEO and Demand Experience more than it harms GTM performance), 2.) That’s a strong statement, but reflects the prevailing winds. How did we get here? How did we get so burned out on content gates?

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B2B Marketers on the Move: Spotlighting Autumn B2B Industry Leadership Talent

Top Rank Marketing

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles.

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Intro to the MKT1 Method: A crash course in B2B startup marketing

MKT1

Something marketers can point founders to, marketing leaders can point their teams to, and marketers can use as a starting place when looking to level up their marketing strategy & leadership skillsets. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024.

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AI workflows for marketers—and recommended tools for each

MKT1

Clay helps B2B GTM teams (primarily growth marketers & Marketing/rev-ops teams) enrich their data and use it to automate highly targeted outbound at scale. in 2024 as you did in past years, you’re doing it wrong. Who is it for? But it’s a self-serve product and anyone can use it!

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How SaaS companies can master Google’s 2024 update

accelerate agency

Every year, Google releases a core algorithm update – this year was slightly different, with two large algorithm updates being announced Tuesday, March 5th, 2024 via Google’s Search Status Dashboard.

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How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI)

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Ask yourself: Does everyone in my audience align with my ideal customer profile (ICP)? Say you’re expanding into a new market and have a campaign that’s driving a 3:1 return on ad spend (ROAS). Obsess over these small wins, earn the trust of leaders, and secure the right to ask for more in 2024.