Revolutionizing Publishing With First-Party Data and AI
RebelMouse
AUGUST 3, 2023
This powerful combination not only enhances revenue on the initial user visit, but also leads to substantial increases in CPM upon return visits. Why Publishers Are Leveraging First-Party Data Now In July 2022, Google set a target to phase out third-party cookies by late 2024, and they continue to take steps to meet that goal.
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