Sword and the Script | B2B

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Top Rank Marketing

AUGUST 30, 2023

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

MKT1

JANUARY 11, 2024

Clay helps B2B GTM teams (primarily growth marketers & Marketing/rev-ops teams) enrich their data and use it to automate highly targeted outbound at scale. They also have an active community at clay.com/slack. Ignition The role of product marketing is a bit ambiguous and means different things at different companies.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Metadata

APRIL 4, 2023

Communities and podcasts are good examples. Ad spending on podcasts is booming as B2B marketers find new ways to connect with audiences and build their brand. Demand gen marketers are just getting started with podcast ads. Obsess over these small wins, earn the trust of leaders, and secure the right to ask for more in 2024.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

MKT1

FEBRUARY 12, 2024

Making the marketing-to-sales handoff feel invisible to prospects improves conversion—RevenueHero makes this much easier. Offer: Learn more about RevenueHero here & mention MKT1 for 15% off if you close by the end of April 2024. If you ask them what marketing does, everyone will have a different answer.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

MKT1

NOVEMBER 16, 2023

These are some of the most common questions I get about growth marketing strategy from B2B startups of all sizes. This is part 2 of 3 of my growth marketing strategy series Y ou may remember last month that this was going to be a 2 part series, but I changed my mind. Part 1: What drives your growth marketing strategy?

Startups 72

Startups Advertising Channels Marketing Analytics Tools Sales Management 72

Single Grain

AUGUST 15, 2023

specialization includes SEO, content marketing, community marketing, paid ads, infuencer marketing, and social media marketing. Single Grain offers result-oriented NFT marketing strategies to grow and promote your NFTs on multiple platforms. It is an award-winning Web 3.0

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

MKT1

DECEMBER 12, 2023

The goal is teach you how to run campaigns that drive meaningful—or even step-change—growth. This is part 3 of 3 of my growth marketing strategy series. Reading the first two newsletters first will be helpful, but here’s a quick summary: Part 1: How to build your growth marketing strategy.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Optinmonster

FEBRUARY 27, 2024

Reddit Reddit , arguably ‘the front page of the internet,’ has communities (called subreddits) for everything. That makes Reddit one of the best growth marketing tools to find and talk to your target audience for free. Their support is second to none and includes email, live chat, and an active community of users.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Tools Work Management 83

Convert

MARCH 2, 2022

Patrick Casey , Director of Growth Marketing at Felix Health , warns if something seems too expensive, people won’t think twice before looking for another brand. By 2024, it’s predicted to rise to $418.9 Tap into new tech and your customer community to nurture relationships. billion in the US.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

Patrick Casey , Director of Growth Marketing at Felix Health , warns if something seems too expensive, people won’t think twice before looking for another brand. By 2024, it’s predicted to rise to $418.9 Tap into new tech and your customer community to nurture relationships. billion in the US.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Convert

DECEMBER 8, 2023

The A/B testing tool market is bursting at the seams in 2024, with over 50 options to choose from. The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. And that number is only growing. You’re spoilt for choice.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

MKT1

APRIL 16, 2024

One of our 2024 goals at MKT1 is to help marketers stay up to speed on all things AI. Many of you are wondering if you’re “doing enough”, “getting left behind”, or “using AI for the right things” So, we recently held our second AI Showcase event for marketers.

Marketing Automation Services 105

Marketing Automation Services Budget Programs Tools Paid Search Agency 105