experience 
Martech
NOVEMBER 28, 2023
Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. This trend will continue to gain momentum in 2024 as advertisers allocate more of their budgets to CTV and OTT advertising.
illumin
APRIL 25, 2024
Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. billion growth projection in 2024 according to eMarketer. Connected TV (CTV) is the fastest-growing major ad channel in the US with a 22.4%
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illumin
FEBRUARY 22, 2024
As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. plan attracted ample new customers and now, in 2024 as the last users on the basic plan face higher rates, most are opting to switch to an ad-based plan.
Choozle
MARCH 20, 2024
Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time.
Digilant
NOVEMBER 8, 2023
Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. Viewers are flocking to this linear-like viewing experience primarily because FAST is an economical choice. In an ongoing effort to reframe premium experiences , AI is here to help. Enter: Free Ad-Supported TV, otherwise known as FAST.
Sword and the Script | B2B
DECEMBER 26, 2023
There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.
Martech
DECEMBER 28, 2023
Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.
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