Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Martech

MARCH 8, 2024

1 barrier to the adoption of AI for marketing. Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. Below, I have curated just a few options for AI marketing training in hopes of encouraging you to dive in.

Marketing AI 101

Marketing AI Training Generation Budget Programs 101

BDB

DECEMBER 4, 2023

Thriving in this dynamic sector means grasping the consumer trends and behaviours set to shape the market in 2024, and beyond. As the leading marketing communications agency for brands in the food and drink space, we’ve curated a wrap-up of the top trends and actionable insights powering innovation in this field. Get in touch today.

Marketing AI 26

Marketing AI Trends Paid Search Agency Advertising Agencies 26

Sprout Social

JANUARY 9, 2024

Strategic support from AI Routing hundreds (or thousands) of incoming messages and sifting through millions of customer data points are common barriers to social media personalization. Pave the way for social media personalization In 2024, it won’t be enough for your brand to respond to customers.

Social Media 124

Social Media Personalization Media Work Management 124

Hubspot

AUGUST 30, 2023

Though these numbers are impressive, some barriers still keep salespeople from using AI to its fullest potential. So, what can salespeople expect and be prepared for in 2024? In 2024, conversational AI will play a huge role in lead qualification. 85% claim their prospecting efforts have become more effective with AI.

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

Bluetext

APRIL 7, 2021

Users can now create stories (taking cues from Facebook, Instagram, and Snapchat), weigh in on trending topic hashtags (#thankyou Twitter), and now become content curators with “Creator Mode”. . This shifts the content hierarchy from a self-written bio, to a curated collection of user-generated content. million by 2024.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Engagio

JANUARY 25, 2024

I leverage my teaching and news reporting skills to curate a fun and research-driven sales process. A little about Maria: “For nearly five years, I have led B2B SaaS GTM teams in identifying and overcoming complex barriers to drive revenue growth and retention. The post Which 2024 Content House Member Are You Most Like?

DemandBase 62

DemandBase Cold Calling Marketing Analytics Tools Content 62