The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy

Martech Advisor

billion by 2024. This solution uses plat line and GPS data, rather than IP-based targeting, to deliver programmatic advertising to specific households from first party databases or curated lists based on various demographic targeting variables.

GPS 69

How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

By 2024, Zuckerberg wants to see the number of users in such Groups climb to one billion. Say your Group is dedicated to curating the best Indian food recipes; why wouldn’t your members want to link to it if they come across a similar discussion on a different site?