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2023 in review: Our top 10 articles on marketing automation

Martech

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Enhance customer experience, improve efficiency and drive growth. Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade. Today: marketing automation. Get MarTech! In your inbox.

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What are the essential Lead Management Metrics in 2023?

Valasys

Lead Management Metrics in 2023 A new year means new objectives for the company. So, before we introduce the Lead Management metrics you should be tracking in 2023, let us answer a very basic question: What are the Lead Management Metrics? What are the Lead Management Metrics?

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HubSpot Product Update Roundup—October 2023

SmartBug Media

October 2023 Instagram First Comment Support *Available to Marketing Hub Pro+ customers Learn More > HubSpot Update Details With First Comment Support, you can schedule the first comment on your Instagram posts. Now, clients can seamlessly empower website visitors to manage their data rights with integrated self-service preferences.

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Consolidate Your Tech Stack or Fail: Winning Big in 2023

LeanData

With more and more businesses focusing on efficient growth and “doing more with less,” many companies find themselves playing Tetris with their tech stack: evaluating usage here, removing tools with overlapping features there, and decreasing subscription seats across the board. So where do you start cutting?

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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

In-person events have certainly made a comeback in 2023 after nearly 3 years of virtual-only. But now event professionals have had a taste of how event technology can help them achieve their business goals more efficiently, they are not rushing to get rid of digital event tools yet. American event technology company).

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Key Benefits of Sales Automation Trends in 2023

Valasys

Source: financeonline.com ) What are the top sales automation trends in 2023? But as of 2023, market demands more. Here are the top 10 marketing and sales automation trends that you need to leverage in 2023: 1. The biggest revelation of 2023 has to be ChatGPT and other AI content generators. from 2020 to 2030.(

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HubSpot unveils AI additions and a revamped Sales Hub

Martech

Advanced lead management and reporting to better organize, track, and prioritize leads. AI-powered deal management and forecasting that enables sales teams to better prioritize efforts and predict outcomes. Syncing HubSpot’s Smart CRM with LinkedIn Sales Navigator (currently in private beta). Get MarTech! In your inbox.