Zoominfo

NOVEMBER 17, 2020

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. Our data collection and usage strategies prioritize accountability, responsibility, and an in-depth understanding of individual privacy. Current Data Privacy Laws.

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Martech

OCTOBER 1, 2022

is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). Nearly three-quarters of consumers rank data privacy as a top value, a recent report by MAGNA Media Trials and Ketch found. In this post we’ll cover: What is privacy in marketing? What is privacy in marketing?

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Bluetext

DECEMBER 8, 2022

You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.

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LeadsRX

NOVEMBER 30, 2021

Surprisingly, the confusion and frustration that overcomes the questioning Costello is similar to what some marketers – and certainly many consumers – feel when the topic of first-, second-, and third-party data is brought up when it comes to marketing analytics and what types of data meets stiffening consumer privacy requirements.

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Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

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Convert

MARCH 7, 2023

But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. GA4 is taking privacy to the next level, supporting Google’s ‘Privacy by Design’ initiative. Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features.

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Choozle

MARCH 2, 2024

If you’re looking to thrive in a world without third-party cookies, check out thi s comprehensive guide that provides a path forward with strategies that you can deploy today. Montulli explored various potential solutions before ultimately opting for the cookie, a decision he later elaborated on in a blog post.

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