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SEPTEMBER 28, 2023
Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. I hired an agency. After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. My next move? Facebook: $102.02
Inbox Insight
MARCH 2, 2022
How can our unique insights guide your 2022 planning when it comes to channel adoption, investment and reporting? This indicates direct response initiatives are clearly high on the agenda for B2B marketers in 2022, proving that this traditional approach is still considered highly in today’s digitalized world. Reading time: 5 minutes.
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DECEMBER 20, 2022
What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. LinkedIn’s edge in CPC and CPL supports that as well.
Sprout Social
FEBRUARY 24, 2022
Paid social stats : Decreased ad CPC by $X by adjusting audience targeting. Use Sprout Social’s reports to quickly and easily pull these metrics. Include the budget you managed for paid social. — Anthony Yepez (@AnthonyYepez) February 14, 2022. Highlight hard and soft skills. The takeaway?
Sprout Social
MAY 24, 2022
Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. — Sprout Social (@SproutSocial) May 12, 2022. Cost per click.
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SEPTEMBER 28, 2022
Google anything related to digital advertising in 2022 (and beyond) or talk to any B2B marketer, and you’ll get nothing but love for video. If it’s not yet, it will be for the next several quarters as companies go into fight-or-flight mode to fend off the recession. Ad text length x CPC. Headline length x CPC.
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FEBRUARY 6, 2023
If you look at the B2B companies with the best ads, they do a whole lot more than look pretty. In some way, shape, or form, every B2B company exists to solve problems. Create great content B2B companies are investing in content ; 44% of responding companies placed content creation among their top three marketing areas to invest in.
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