Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. Online video ad spend to rise from US$95 billion in 2024. In 2021, CTV advertising spend increased in Europe by over 56%, with a predicted 35% growth in 2022.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. billion in ad dollars in 2022, making up 90.2% of the digital display ad market, according to eMarketer. billion in 2022 ( Statista ). This year programmatic digital display ad spending will hit $115.23

Advertising Agencies 106

Advertising Agencies Paid Content Cost Per Thousand Advertisements 106

Martech

JUNE 29, 2022

That will amount to about $100 million per day by 2024. The cost of digital ads is increasing – up 11% in the first quarter of 2022 versus the previous year with no noticeable improvement in performance. Two-thirds of global ad spending will be digital in 2022. chart from eMarketer used with permission.

Marketing Attribution 97

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 97

Digilant

AUGUST 10, 2023

In 2022, digital advertising accounted for nearly 72 percent of U.S. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. Consider the following: By 2024, U.S. will reach $75 billion in 2023, up from $63 billion in 2022. crossed the $1 billion mark in 2022. Need proof?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

In 2022, digital advertising accounted for nearly 72 percent of U.S. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. Consider the following: By 2024, U.S. will reach $75 billion in 2023, up from $63 billion in 2022. crossed the $1 billion mark in 2022. Need proof?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. alone boasts approximately 32 million bloggers as of 2022. DemandMetric) In 2022, writing a typical blog post took bloggers an average of 4 hours and 10 minutes, an increase from 3 hours and 57 minutes in 2019. million by the end of 2024.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Single Grain

JUNE 13, 2023

Websiterating ) In fiscal year 2022, Microsoft earned around 11.59 Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. emarketer ) In 2023, U.S. emarketer ) In 2023, U.S.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

illumin

APRIL 4, 2024

Amazon is turning 30 years old in 2024. Sites that once saw a decade of consistent 20% increases were faced with single-digit growth in 2021 and 2022. Now, as e-commerce begins to stabilize, eMarketer predicts growth of 12% a year for the next three years.

Amazon 45

Amazon Paid Search Agency Emarketing Advertisements 45

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. In Meta’s Q2 2023 earnings call , the company declared it had sold 34% more impressions than in 2022.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Bannerflow

DECEMBER 14, 2020

The advertising industry is undoubtedly being shaken by Google announcing that the company is phasing out the use of third-party cookies on Chrome by 2022. However, while this situation brings major changes for programmatic advertising efforts, 2021 is the year to focus on planning for 2022, when third-party cookies are no longer available.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Single Grain

AUGUST 3, 2021

million and around 100 million total viewers: The user base of Hulu is expected to reach over 115 million by 2024. Here are some of the top reasons your brand should start advertising on streaming TV services like Hulu: eMarketer predicts that by 2022, over 25% of households in the U.S. will drop traditional television.

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Paid Search Agency Advertising Agencies Advertisements Advertising 59