Remove 2021 Remove Advertising Remove Cost per Acquisition Remove ROAS
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How D2C healthcare marketers can stay flexible in 2021

Liveintent

. “CMOs are looking at moving big dollars from traditional investments into digital channels, which has driven the cost of digital media up and made us all again do some tweaking and sharpening of that pencil in 2021.” Here’s how email can help healthcare marketers stay flexible throughout 2021 and beyond.

ROAS 62
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IronSource launches new ad platform for app-focused mobile campaigns

Martech

When the goal of a campaign is post-install performance (ROAS, CPA, etc.) Luna Labs was acquired by ironSource in 2021. Read next: What you need to know about mobile game advertising. Automating the search discovery of apps on different channels, in one place, helps scale a team’s mobile marketing. Processing.Please wait.

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[Year in Review] Outbrain’s Best Success Stories of 2021

Outbrain

Despite 2021 being a year full of uncertainties, some continuity remained. But first, let’s take a look back at some of Outbrain’s best brand success stories from 2021 for some inspiration. The cat was definitely out of the bag in 2021 for brands needing to diversify their marketing mix. Switzerland Tourism. Royal Canin.

CPA 36
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How to control Performance Max campaigns

Martech

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. It’s like putting a flea in a small box.

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How To Optimize Your Landing Page For Better PPC

Unbounce

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. You have lots of flexibility when it comes to paid advertising.

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Meet OB//3: The Trilogy of Ad Optimization

Outbrain

What’s the secret to great advertising? Now, imagine taking those solutions another step forward in 2021, where the only manual work needed for ad optimization is defining your budget (no matter how capped), important metrics (anyone say ROAS?), and objectives (hello, conversions.). Part II: Audience. Part III: Creative.

CPA 29
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9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

Google also modifies its advertising platform, not to penalize its users but to empower them. In this article, you will learn about the latest changes Google has made to its advertising platform, what they mean to you, and how you can use them to acquire customers more effectively. 9 Google Ads Trends You Can’t Ignore in 2021.