Bionic

NOVEMBER 1, 2021

In their “ Media KPIs That Matter ” report, the ANA revealed that most advertisers are focused on the wrong media KPIs. One of the reasons why advertisers fail to track the most important media KPIs is because it is not easy. In May 2021, the ANA published the results in their “ Media KPIs That Matter ” report. Probably not.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Martech

FEBRUARY 1, 2023

Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. Dig deeper: Why we care about retail media networks Further, one advertiser said they “play defense as much as offense with retail media networks.”

Brand Identity 90

Brand Identity Branding ROAS Media 90

Oktopost

SEPTEMBER 4, 2020

However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. The difference of quality versus quantity is clearly reflected in the advertising costs on either platform. Advertising. What do all these statistics really tell us? Retargeting.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

LeadsRX

JULY 13, 2021

July 13, 2021 – Marketing analytics company LeadsRx announced that foremost Austrian audio advertising sales house RMS Austria (RMS) has chosen the LeadsRx multi-touch attribution platform to power the RMS Attribution measurement and insights services it provides to advertising clients. Portland, Ore.,

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Valasys

JUNE 24, 2021

Google, back in February 2021, announced the updated treatment of phrase match to include the broad match modifier traffic (BMM). With the inclusion of automation, users’ intents get prioritized over manual inputs from advertisers that sometimes might not suitably address the searchers’ queries. .”

PPC 52

PPC Cost Per Click Google Trends 52

Martech

APRIL 13, 2022

When the goal of a campaign is post-install performance (ROAS, CPA, etc.) Luna Labs was acquired by ironSource in 2021. Read next: What you need to know about mobile game advertising. Automating the search discovery of apps on different channels, in one place, helps scale a team’s mobile marketing. Processing.Please wait.

Paid Search Agency 80

Paid Search Agency Ads Campaigns ROAS 80

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. Portland, Ore., The podcast industry is experiencing exponential growth. To learn more about how LeadsRx can support you in marketing transformation visit LeadsRx.com.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Choozle

DECEMBER 1, 2021

advertising executives are confident or very confident in the stability of their advertising budget for the rest of 2021—significantly more than the 22% who expressed the same levels of confidence in November of 2020. Maximize your budget for RoAS. And, 61% of U.S.

Budget Programs 79

Budget Programs Marketing Budget Creation Planning Campaigns 79

Outbrain

JANUARY 6, 2021

And while they weren’t shy about dishing which buyer insights are catching their eyes going into 2021, we’d be lying if we said those were the only insights coming your way soon. Exclusive 2021 consumer trends, product sneak peeks, and guest appearances from industry titans like Digiday. 2021 Predictions. Cue Outbrain Unveil!

Advertising Agencies 29

Advertising Agencies Paid Search Agency Ad Agencies Trends 29

Outbrain

FEBRUARY 8, 2022

Despite 2021 being a year full of uncertainties, some continuity remained. But first, let’s take a look back at some of Outbrain’s best brand success stories from 2021 for some inspiration. The cat was definitely out of the bag in 2021 for brands needing to diversify their marketing mix. Switzerland Tourism. Royal Canin.

CPA 36

CPA Cost per Acquisition Best Practices ROAS 36

Outbrain

JANUARY 28, 2021

We all know the significance of 2021 for many brands out there: it’s a make-or-break year. Drawing in a global gathering of brands and agencies, Unveil showcased the exciting innovations, products, and trends leading us into this new advertising era. UNVEILED: Optimization Tools for Greater ROAS. Didn’t get a chance to watch?

Paid Search Agency 29

Paid Search Agency ROAS Advertising Agencies Advertisements 29

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. It’s like putting a flea in a small box.

Campaigns 91

Campaigns Paid Search Agency PPC ROAS 91

Porch Group Media

AUGUST 23, 2022

Retail media is becoming one of the fastest growing channels available today, representing the next evolution of advertising. Through a retail media network, a retailer gives advertisers access to its first-party customer data and channels, such as the retailer’s website or app. billion in ads in 2021. For Retailers.

Media 52

Media Advertising Agencies First-Mover Advantage ROAS 52

Outbrain

FEBRUARY 3, 2020

In order to understand programmatic advertising, it’s helpful to go back to the basics of ad buying. Of course, there is a whole lot more to advertising than just buying media space. Fast forward to the 2020s, and there’s a new media buying kid on the block: programmatic advertising. Programmatic advertising explained.

Cost Per Thousand 49

Cost Per Thousand Advertising Agencies Advertisements Advertising 49

Choozle

DECEMBER 1, 2021

advertising executives are confident or very confident in the stability of their advertising budget for the rest of 2021—significantly more than the 22% who expressed the same levels of confidence in November of 2020. Maximize your budget for RoAS. And, 61% of U.S.

Budget Programs 52

Budget Programs Marketing Budget Creation Planning Campaigns 52

Outbrain

JULY 26, 2022

million electric vehicles (EVs) were sold globally in H1 2021 (up 160% compared to H1 2020), and an incredible 2 million EVs were sold in Q1 2022 alone. Native Advertising: Drive Results, Without Disrupting the Reader Experience. Auto Native Advertising Campaigns: Case By Case. Speed up with native.

Advertising Agencies 26

Advertising Agencies Advertisements Advertising Paid Search Agency 26

LeadsRX

AUGUST 31, 2021

August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients. Portland, Ore., Pittsburgh, Pa., and Kansas City, Mo.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Hubspot

APRIL 12, 2021

The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS). Performance marketing places the power back into advertisers' hands. You, as the advertiser, will seek out an affiliate partner, which can be an influencer or publisher. A conversion goal.

Paid Content 92

Paid Content Work Management Advertising Agencies Paid Search Agency 92

LeadsRX

JANUARY 7, 2022

Many marketers are doing just fine, despite what 2020 and 2021 threw at them, but we can all do better. Optimizing return on ad spend ( ROAS ) is more important for small businesses than any other business type. Data Clean Rooms (DCRs) became a much bandied about term in 2021, and it will be more prevalent in 2022.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Liveintent

APRIL 26, 2022

As McKinsey & Company reported in its 2021 study, personalization matters now more than ever. ” eMarketer · The Ad Platform: Advertising in the Personal, Permissioned Environment of Email | Sep 2, 2020. Personalization is no longer just the cherry on top of a good campaign sundae.

Personalization 62

Personalization ROAS Emarketing eCommerce 62

Outbrain

MAY 12, 2021

Incorporation of the new quality metric into the Outbrain algorithm will create a superior user experience and a more robust platform for advertisers and publishers. Outbrain will start gradual testing of QualityRating in the second half of 2021 to allow all stakeholders sufficient time to adjust to a full rollout in 2022.

Personalization 42

Personalization ROAS Guidelines Advertisements 42

Metadata

SEPTEMBER 22, 2021

I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). The better you can get at measuring lower-level conversions and feeding that data back to Facebook, the better your ROAS will be.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). The better you can get at measuring lower-level conversions and feeding that data back to Facebook, the better your ROAS will be.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Outbrain

JANUARY 19, 2021

What’s the secret to great advertising? Now, imagine taking those solutions another step forward in 2021, where the only manual work needed for ad optimization is defining your budget (no matter how capped), important metrics (anyone say ROAS?), and objectives (hello, conversions.). Part II: Audience.

CPA 29

CPA Cost per Acquisition Optimization ROAS 29

Outbrain

NOVEMBER 16, 2020

In 2021, video advertising will increasingly go native. Advertising is reaching out and it only makes sense that your videos appear where your audience is. ? Host your native videos on a channel with a smart strategy for analyzing ads data and measuring ROI, and proven metrics that will improve your ROAS too.

Paid Search Agency 47

Paid Search Agency Video Marketing Ads ROAS 47

Single Grain

JULY 21, 2021

Google also modifies its advertising platform, not to penalize its users but to empower them. In this article, you will learn about the latest changes Google has made to its advertising platform, what they mean to you, and how you can use them to acquire customers more effectively. 9 Google Ads Trends You Can’t Ignore in 2021.

Paid Search Agency 111

Paid Search Agency Trends ROAS Google 111

LeadsRX

MARCH 22, 2021

2021 will be the year of ratcheting up on consumer privacy, and cookies are going away, but our purpose-built identity graph – powered by our more than 1.5 Universal IDs are more useful in the AdTech space where advertisers want to reach specific audiences or past visitors to their site. So, What Does This Mean For You, the Marketer?

Purchase 54

Purchase Multi-Touch Attribution Marketing Attribution Work Management 54

Outbrain

DECEMBER 15, 2021

They’ve similarly turned to advertising models in order to monetize their digital offerings. Despite this emerging mindset, a recent Digiday study shows that advertising continues to drive the majority of revenues that fund journalism. Video goes from strength to strength. Growing impact of Web Vitals.

Advertorials 29

Advertorials Advertising Agencies ROAS Privacy 29

Outgrow

MARCH 9, 2021

Once you find a suitable keyword, you can incorporate it in your advertisements, blogs, promotion updates, etc. . SEM shifts from focusing merely on keywords to incorporating visual advertisements into your marketing strategies. of the total e-commerce sales for the retail sector in the USA, for the year 2021. A/B Testing.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. You have lots of flexibility when it comes to paid advertising. As you may have heard, Pay-Per-Click (PPC) is a competitive game.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Unbounce

MARCH 30, 2021

Paid advertising is about to change in a big way. We reached out to digital advertising experts for a clearcut rundown of the what, why, and how behind the update—paired, we’d hoped anyway, with foolproof solutions to help you get ahead of it. Where it gets a bit sticky for advertisers is the people who opt out. Count to 10.

Advertising Agencies 142

Advertising Agencies Advertisements Advertising Opt-out 142

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

LeadsRX

MAY 18, 2021

May 18, 2021 – Marketing analytics company LeadsRx is pleased to announce that it has been named to Inc. magazine’s Best Workplaces for 2021. Today LeadsRx serves more than 5,000 customers including advertising and marketing agencies, global and local companies and brands. Portland, Ore., The recognition among Inc. ’s

Multi-Touch Attribution 52

Multi-Touch Attribution Peer-to-peer Paid Search Agency Multi-Channel 52

Single Grain

JULY 16, 2021

In a year and a half, TikTok went from simply being one of the hottest new apps to becoming one of the most interesting advertising channels with new ad formats for promoting product collections and discounts, and includes a Shopify integration. The campaign yielded a 346% increase in sales and delivered a ROAS (return on ad spend) of 175%.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

LeadsRX

JULY 19, 2021

Our takeaway: Data can’t have influence if it is not impartial and not grounded in an actual KPI, such as return on ad spend (ROAS), where what is spent is tied to revenue achieved. Source: Gartner Marketing Data and Analytics Survey 2020, September 2020 (400 marketers surveyed).

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104