How marketers can help boost martech utilization
Martech
APRIL 5, 2024
In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. personalizing emails or SMS) and internal challenges (e.g., personalizing emails or SMS) and internal challenges (e.g., The underutilization of martech has unintended consequences.
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