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How marketers can help boost martech utilization

Martech

personalizing emails or SMS) and internal challenges (e.g., personalizing emails or SMS) and internal challenges (e.g., The underutilization of martech has unintended consequences. For example, it may lead to future budget reductions based on past platform usage. There are different reasons why martech is underutilized.

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5 Ways To Grow Your Customer Relationships Through Social Selling

Convince & Convert

Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools.

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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

Research shows that newer channels like live chat, SMS, and social media have been gaining traction with buyers, while more traditional channels like events (both live and digital), email, and phone have been declining in preference. Communication preferences have changed over the past few years.

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6 Signs It's Time to Make the Switch to Klaviyo

SmartBug Media

Integrated SMS, social integrations, and 280+ pre-built integrations let Klaviyo double as a customer data platform. Benchmarking capabilities provide access to Klaviyo peer and performance data to help you prioritize campaign priorities and resources. Your email and SMS systems can’t co-exist.

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Lead Nurturing for Higher Education: Best Practices

NuSpark Consulting

Effective marketing automation tools will work across multiple marketing channels such as email, SMS, social media, and websites. The various best practices that are showing themselves to be productive and beneficial from a recruitment perspective are many and diverse. Coordinate Content With a Calendar.

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How to prepare for the 2021 holiday season

DotDigital

The months leading up to the end of the year are some of the busiest sales periods in the marketing calendar. Regardless of whether you’re an ecommerce brand or not, these final weeks of the year are bustling with activity. . Getting ready for the holiday season. Is there any customer information you need to collect for your holiday marketing?

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7 Healthcare Marketing Strategies to Grow Consultations

SmartBug Media

Patients care about how comfortable they feel when meeting a particular doctor, but if a consultation hasn’t happened yet, the best way for a potential patient to feel at ease moving forward is to hear what their peers are saying. Depending on the procedure, a consultation may be a big step for a potential patient to take.