Remove 2020 Remove Adwords Remove B2B Remove Funnel Advertising
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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

EdTech usage in schools has increased 99% since 2020 (Source: Explodingtopics ). The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation. If your website does not produce enough leads organically, you’ll need to spend your marketing budget on a PPC digital advertising campaign.

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12 Best B2B Marketing Tools To Improve Your Tech Stack

EveryoneSocial

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. And you can see the insane visual that from The MarTech 5000 below: Many of these marketing tools can be used in all different industries, but I’ll be focusing on B2B specifically.

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2018 Digital Marketing Predictions – The Digital Media Trends of 2018

QuanticMind

Our 2018 digital marketing predictions cover data, funnel analytics, o2o and the one metric that will be as important as profits – if not more so. Projections already suggest that data production by companies will increase 4300% by 2020 and that mismanaged data will cost businesses $3.3T increase in 2017 compared to a 12.1%

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

This is why Google has become a modern day casino for advertisers. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Meanwhile, advertisers are off the mark. HubSpot pioneered the buyer's journey in B2B before it was a big thing.

PPC 101
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Importance of Marketing Automation Software for Businesses

Valasys

B2B companies that use this software are reporting a 20% gain in their sales chances. Reports reveal that almost 80% of advertising of the stocks or services is done by this marketing software. The survey in 2020 reveals that almost 68% of executives and businesses are using marketing automation software. More than 3.1%

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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Platform: Google AdWords. Display Advertising & Pay-Per-Click (PPC).

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The Pillars of Demand Generation for SaaS Companies

Directive Agency

The Cloud Application Services (SaaS) industry is forecasted to grow almost 17% in 2020 (according to Gartner ). This includes: Content with high monthly search volume for relevant terms at the top-of-the-funnel. Thought leadership across all stages of the marketing funnel to cement your expertise in the subject matter.