article thumbnail

Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

Heinz Marketing

Marketers crave access to revenue-level insights so they can make better business decisions. And in order for today’s marketers to be successful full-funnel strategists, marketing automation platforms (MAPs) need to provide more. In 2019, this remains true. Looking Back: Key Findings from 2018.

article thumbnail

Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

InsightSquared

Marketers crave access to revenue-level insights so they can make better business decisions. And in order for today’s marketers to be successful full-funnel strategists, marketing automation platforms (MAPs) need to provide more. Key Findings of 2019. Key Findings from 2018. Remains true.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Find and Connect with Your B2B Customer in 2019

SnapApp

How will you reach new customers in 2019? To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. doesn’t mean they’re an MQL. Personalization has been a priority for most B2B marketers for the last few years.

article thumbnail

5 Winning Marketing Plays to Execute Before the Clock Runs Out on 2019

DealSignal

Given average B2B sales cycles , there are basically four weeks left for marketers to make an impact this year, because after November 20th, the game may be over as people get into holiday mode. Identify in-market accounts showing intent in your ABM account list and run a campaign targeted at your target personas, with a Q4 imperative.

article thumbnail

How to Get Started With Account-Based Marketing in 8 Steps

KoMarketing Associates

According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success. from 2019 when spending was $6.64 There is no going backward in B2B marketing.

article thumbnail

5 Winning Marketing Plays to Execute Before the Clock Runs Out

DealSignal

Given average B2B sales cycles , there are basically four weeks left for marketers to make an impact this year, because after November 20th, the game may be over as people get into holiday mode. Identify in-market accounts showing intent in your ABM account list and run a campaign targeted at your target personas, with a Q4 imperative.

article thumbnail

Marketing Plays: 5 Essential Strategies to Execute before the Clock Runs Out

DealSignal

Around this time, there are basically four weeks left for marketers to make an impact, given average B2B sales cycles. If, like most B2B marketers, you’re measured on leads (MQL/SQL), pipeline (opportunity conversion), and contribution to revenue, time could be running out to hit your numbers for the quarter or even the year.