Biznology
JANUARY 22, 2019
I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. I wrote about this in 2014 , saying we must not confuse marketing automation for marketing strategy. It requires thoughtful strategy, real budget, and a keen integration with the rest of the marketing mix.
Marketing Insider Group
AUGUST 30, 2019
In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. It’s all about the buyer, so go figure!
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Vidyard
SEPTEMBER 18, 2019
Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. They’re producing more video content than ever before and using it across a broader range of marketing programs and channels.
Litmus
MARCH 23, 2020
The creative and managerial skills that made email an essential marketing and revenue channel at the turn of the 20th century aren’t the only ones that will move email into the core of the marketing mix for the next decade. In 2019, 33% of brands were planning to increase their budget for email team personnel.
Vidyard
SEPTEMBER 18, 2019
Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Marketing teams are putting more focus on incorporating video into their marketing mix to better engage with prospects and connect on a more personal level.
Martech Advisor
SEPTEMBER 23, 2019
In this article, John Patinella, CEO of Money Mailer, explains why direct mail is effective today and how it can complement any marketing strategy. In 2019, the large volume of active users on social media and email make digital advertising seem like the ultimate medium for marketers.
Porch Group Media
JANUARY 26, 2021
With social media becoming an increasingly important channel on which younger generations expect to engage, brands must pay attention and incorporate these channels into the marketing mix. Technology makes it possible to collect data, integrate and deploy automated campaigns.
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