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Return on content: a review of how spending patterns on content marketing are changing

Tomorrow People

55% of successful content marketers expect to increase their budget in 2019. Just a few years ago, the majority of any budget for online marketing went on media — banner ads, popups, interstitials, wraparounds, all the advertising media that ride into your mind on the back of someone else’s content.

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Top Marketing Trends 2019 Part 4: Digital Media Campaigns

Bluetext

For part four of our Top Marketing Trends 2019 series, we now turn to digital media campaigns and trends that we expect to see in 2019 based on what we are seeing today. How digital media is delivered and received by consumers will continue to evolve in 2019. Already, we have seen click-through rates from banner ads plummet.

Trends 20
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A New Approach to Media Buying

Bluetext

How digital media is delivered and received by consumers will continue to evolve in 2019. However, issues of consumer privacy are changing online behavior, as individuals move away from banner ads that follow them from site-to-site. Already, we have seen click-through rates from banner ads plummet.

Buy 37
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Battle of the Titans: Content Marketing vs. Traditional Advertising in the Financial Sector

ClearVoice

Content marketing’s strengths include: Brand loyalty: A strong content marketing campaign encourages customers to stick around. Interruptive: While content marketing relies on visitors coming to your site, traditional advertising broadcasts to people doing something else. Typical ads are too short to fully explain a complex topic.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers. million video game users in the United States alone, representing a sizable untapped audience for most brands. eMarketer suggests there are approximately 184.6

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A quick guide to in-game advertising, the next game changer for marketers

illumin

In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers. million video game users in the United States alone, representing a sizable untapped audience for most brands. eMarketer suggests there are approximately 184.6

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Why Digital Media is Killing TV Advertising

Hubspot

This makes these generations "unreachable" through traditional advertising methods, particularly since most streaming platforms, like Netflix, don't allow brands to advertise on the site. In addition, in 2019, digital ad spending will surpass TV ad spend, and traditional ad spend, for the first time ever.