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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. July 20, 2018: Google Updates Search Quality Rating Guidelines.

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Don’t Lose New Followers to Slow Page Speed

RebelMouse

On Facebook, many publishers relied on mediums like native video and Instant Articles to deliver fast content experiences that never left the platform. But in light of Facebook's early 2018 algorithm changes and their information scandal , more users are diversifying away from the platform's News Feed.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The Top 10 B2B Marketing Metrics to Measure in 2018. . The goals and KPIs will vary based on the campaign and company, however the 10 metrics listed below will be meaningful to any B2B organization. . #1. This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . 7: Closed/won. .

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Wordpress.org vs WordPress.com: What’s the Difference?

Hubspot

This easy-to-use CMS (content management system) software is beginner-friendly, offers a variety of plans, and allows you to quickly create and manage a unique and functional website for your visitors. No matter your budget, you can find an option that meets your needs without breaking the bank. Cost of WordPress.

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The Winding Road of Social Video Strategy

RebelMouse

The shift was elevated when Facebook CEO Mark Zuckerberg announced that the platform would embrace mostly video in the next five years, sparking layoffs at publishers — including Vox Media and BuzzFeed. But it doesn't mean that there isn't space for social video in your 2018 content strategy. doubling down on its video content in 2018.

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12 Steps to Lightning Page Speed

Moz

In 2018, our company's website reached over 80 percent of our traffic from organic search. Quick technical background: Our website is built on top of the Drupal CMS and we are running on a server with a LAMP stack (plus Varnish and memcache). For example, we moved our Facebook Pixel to our server and cached it for 14 days.

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The Ultimate Guide to Website Development (for Marketers)

Hubspot

You can find any website’s IP address using Command Prompt on Windows or Network Utility > Traceroute on MacBooks or by visiting a site like Site 24x7. Content Management System (CMS). While not required to build a website, using is CMS is certainly easier. As of 2018, there are 4.2 billion global internet users.