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Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Twitter emerged at the SXSW conference in March 2007. Social media is big with marketers, but a struggle for sales. eMarketer ).

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Social Media Marketing for Lead Generation

Porch Group Media

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Social media is a way of life today.

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Consequences of killing time? In the future, more digital growth will be mobile.

Parse.ly

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. Relatively more digital time will be spent with social networks,” Perrin said, “and, similarly, mobile time is also growing faster than the overall rate of digital, so more digital time will be mobile.”.

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Short-Form Video Is Here to Stay. But Is The 30 Second Spot Out the Door?

Martech Advisor

Unable to stave off competition from Instagram, which released its own 15-second video clip feature on its app, Vine quickly lost users and Twitter, which purchased Vine for $30 million, shut down the app. Deloitte found that nearly 40% of Americans spend more than one hour per week watching short-form video clips on social media.

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Social Media Marketing: Trends and Opportunities

Porch Group Media

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Social media is a way of life today.

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Time Spent on Social Media Is Plateauing: Here’s What the Data Says You Should Start Exploring Instead

ClearVoice

Unfortunately for you (but fortunately for humanity), the time users spend on social media isn’t trending the way you might believe. A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. Social media plateaus are the norm.

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The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

Porch Group Media

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). Sprout Social). Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. eMarketer). eMarketer).