Atomic Reach

MAY 14, 2019

With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). Googles CPC dropped by 13 percent in Q4 of 2018/2019.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

readwrite

APRIL 25, 2018

According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience. eMarketer also projects that within the next three years, the number of people who have never subscribed to paid television services will equal the number of people who have abandoned it.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? eMarketer). This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. billion—and is predicted to reach $6 billion by 2018, according to eMarketers. So how do you keep up with the times? What’s next?

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Digilant

SEPTEMBER 28, 2018

A Rocky Start to 2018. Unfortunately, as the update began to roll out in January and February of 2018, users were furious. On September 25, eMarketer drastically lowered its ad revenue projections for Snapchat in 2018. However, that the new ad platform doesn’t hold sole responsibility for ad prices dropping.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Advertisements Advertising 40

Bluetext

JANUARY 23, 2019

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. Learn how Bluetext can help you make the most of the top marketing trends for 2019.

Buy 20

Buy Banner Ads Media Emarketing 20

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. The percentage of mobile ads was 47% in 2022, up from 33% in 2018. emarketer ) In 2023, U.S. eMarketer ) 90% of all internet users are reached through the Google Display Network.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Outbrain

DECEMBER 30, 2019

Let’s examine some of the top video advertising trends and what you need to know about using this medium. Digital Video Advertising Trends. Learn about four relevant trends to watch. In media and entertainment, for example, video-based ad spending increased by 75% since 2018. We’ve all heard it before: Video is king!

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Hubspot

MAY 21, 2020

In December 2018, Netflix viewers were introduced to the platform's first interactive film, Black Mirror: Bandersnatch. Since Bandersnatch's success, the entertainment industry and brands have continued to jump on the interactive content bandwagon with high-priced AR/VR and even video-game based campaigns. eMarketer ).

Stats 97

Stats Interactive Marketing Webinar Metrics Planning 97

Single Grain

MAY 4, 2021

Trends show that video content, which was already expected to increase before the pandemic hit, will continue to rise steadily. When TikTok burst onto the scene in 2018, most brands thought it was a fad for tech-crazy Gen Z, so they ignored the platform. Affordable: Nano-influencers charge pocket-friendly prices.

Social Media 128

Social Media Video Marketing Marketing Budget Media 128

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. NOW UPDATED!

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. NOW UPDATED!

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. Email personalization. 3 ) Chatbots.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145