Envy

FEBRUARY 20, 2018

Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. 7-11 March, 2018 / Cancun, Mexico. IBM Think 2018. 19-22 March, 2018 / Las Vegas, NV. 19-21 March, 2018 / Lake Buena Vista, Florida. World Of Cybersecurity Congress 2018.

Trade Show 84

Trade Show Enterprise Management Gartner Conference 84

Unbounce

AUGUST 29, 2019

For example, Jimmy Daly, Marketing Director at Animalz , recently called out this design trend on Twitter. Although we’re not alone—custom photography seems to be another growing design trend for SaaS brands.). As marketers trying to stand out in an increasingly competitive industry—is it bad for us to follow design trends?

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

Hinge Marketing

MARCH 20, 2018

The 2018 High Growth Study: Government Contractor Edition focuses on a segment of 91 government contractors, with services that span across architecture, construction, consulting, engineering and technology industries. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. The High-Growth Perspective.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Hubspot

APRIL 5, 2018

The Best Advice for Agencies in 2018. Brian Regienczuk , CEO & Co-Founder of Agency Spotter , in this Marketing Trends Report 2018 , talks about how agency owners should be aware of seasonal services and how agency selection and search has changed over the years. “In

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

PureB2B

FEBRUARY 6, 2018

In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Martech Advisor

DECEMBER 26, 2019

As more consumers use smartphones around the world, and more advertisers allocate media budget, both prices and volume continue to rise. In Q3, Smaato’s Global In-App Advertising Trends report uncovered a number of new spending trends with significant implications for publishers and advertisers alike. In the U.S.,

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Litmus

DECEMBER 6, 2018

Litmus Live 2018 wrapped about a month ago, but the ideas and talks are still swirling around our heads. While we’ve talked about the three mega-trends we saw come out of the conferences, we wanted to dig a little deeper into some of the talks themselves. White (@chadswhite) August 21, 2018. White (@chadswhite) August 21, 2018.

Enterprise Management 60

Enterprise Management Peer-to-peer Conference Work Management 60

Hinge Marketing

MARCH 13, 2018

The 2018 High Growth Study took a deep dive into the architecture, engineering and construction industries to uncover some very revealing statistics about marketing and revenue generation. The slowdown matched a broader trend among professional services as a whole, where growth slowed in 2017. These firms had more than $11.6

Peer-to-peer 48

Peer-to-peer Research Allocation Differentiation 48

eDataSource

AUGUST 23, 2018

The table below describes email send activity for the various brands, as well as inbox and engagement performance for the requisite brands, including date of earliest observed related 2018 campaign, and activity and engagement statistics for the comparable period last year. Best Performer Examples.

Activities 44

Activities Amazon Deliverability Statistics 44

KoMarketing Associates

JANUARY 10, 2018

The “2017 Trends in Industrial Marketing: How Manufacturers are Marketing Today” from IEEE GlobalSpec recently took a look at which objectives marketing executives in the manufacturing industry focused on last year. Thirty-four percent said that last year, they were not generating enough high-quality leads for sales.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

Circle Studio

DECEMBER 19, 2017

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2018, why not do the same for your firm’s marketing efforts? Police your brand.

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. 50% of new Pinterest sign-ups were men in 2018, taking the number of active users to 250 million. Let’s understand why these visual platforms are at the center of social media trends today.

Social Media 99

Social Media Social Marketing Media Trends 99

Martech Advisor

NOVEMBER 8, 2019

Mobile Ad Network Pricing Models. The advertising structure and pricing models used by these networks are similar to most online ad services. Mobile Ad Network Pricing Models. Mobile ad pricing models are mostly similar to those available for traditional internet advertising. Table of Contents: What Is Mobile Ad Network?

Cost Per Thousand 57

Cost Per Thousand Pricing Price Cost per Acquisition 57

TrustRadius Marketing

DECEMBER 10, 2019

US consumers spent over $5 billon online in 2018 —which was a 15% increase from the year before. A recent report from the US Department of Commerce reveals that online sales have increased 16% between Q3 2018 and Q3 2019 , compared to overall retail, which has only increased by 4% over the same time period. .

eCommerce 52

eCommerce Work Management CMS Development Marketing Management 52

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Martech

APRIL 18, 2022

This is a remarkable turn-around from 2018, when social media was stagnating , with Facebook reporting no increase in its U.S. While the human toll for those directly in harm’s way is incalculable, it is also creating problems for people far from the battlefields via increasing food and fuel prices. Worldwide 4.48 In the U.S.,

Social Media 112

Social Media Advertisements Advertising Media 112

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. He disembowels marketers who cut price and race to the bottom as the laziest. Low price is the last refuge of a marketer who has run out of generous ideas." Non-Obvious : How to Predict Trends and Win the Future By Rohit Bhargava, 2018.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hinge Marketing

NOVEMBER 9, 2022

And while overall demand remains strong, government buyers are more price- and value-conscious than they were two years ago. And government buyers ranked their contractors’ reputations almost 25% lower than they did in 2018 (see chart below). But there is an upside.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Bound360

NOVEMBER 16, 2017

Will your budget and goals stay the same from 2017 to 2018? Average sales price (ASP), annual contract value (ACV), total lifetime value (LTV), etc. Look at the average amount your customers spend with you, but evaluate the trends of these lines over time. Make the most out of 2018. Didn’t think so.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

Outbrain

DECEMBER 23, 2019

By 2018, 85% of US internet users were watching video on all their devices. Video is so entrenched in our daily lives, it is fascinating to take note of the new technologies, tools, and trends that are cropping up and creeping in. As we head into a new decade, what are the video advertising trends we can expect to see?

Advertising Agencies 46

Advertising Agencies Advertisements Advertising Trends 46

Hubspot

MARCH 18, 2020

With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. In 2018, 17% of marketers were actively planning to add podcasting to their strategy. In 2018, there were more than 750,000 active podcasts. 27% of men and 24% of women listened to podcasts in 2018.

Stats 89

Stats Advertisements Advertising Cost Per Thousand 89

Sprout Social

JULY 12, 2022

Stock prices (for public companies). Aldi launched a cadre of Tweets using the new hashtag #FreeCuthbert, which trended at number one on Twitter within hours. KFC’s UK chicken shortage (2018). — KFC UK (@KFC_UKI) February 26, 2018. Tide navigates the Tide Pod challenge (2018). Customer loyalty and attrition.

Examples 109

Examples Brand Identity Branding Public Relations 109

Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? In the 2018 B2B Buying Disconnect - designed to track the changing dynamics of tech vendor and buyer relationships - TrustRadius investigate, and below, we share some key findings from the study. The Disconnect Between B2B Tech Buyers and Vendors. Related: 3.

Vendors 54

Vendors Trends Case Studies B2B 54

KEO Marketing

OCTOBER 23, 2017

By keeping pace with trends, you can fine-tune your content marketing program to deliver the best results. The following ten trends illustrate where content marketing is going for the rest of this year and into 2018. Because you cannot afford to create content few targets will see, the trend is less content and more promotion.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

Martech

APRIL 1, 2022

The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. That’s double its 2018 value.”. And while cord-cutters trend younger, AVOD has reached mainstream and is a mainstay across nearly every viewer demographic.”. Advanced targeting.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Advertisements Advertising 103

Hubspot

MARCH 15, 2018

The more boxes your opportunity checks, the less likely there’s anything left to discuss but price. Changes in micro-economic trends (e.g., Changes in macro-economic trends (e.g., Sure, the likelihood of a win might be high, but the likelihood of a great deal is incredibly low. Changes in legislation (e.g.,

Sales Qualified Leads 78

Sales Qualified Leads High Quality Lead Leads Lead 78

Smashmouth Marketing

MARCH 14, 2020

This study of introductory meetings was done several years ago and it is estimated through market trends that the gap between virtual and face-to-face meetings has closed, if not swung away from face-to-face. Event Generated Marketing Qualified Leads (MQLs) vs. Sales Qualified Leads (SQLs).

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Circle Studio

DECEMBER 28, 2017

7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. So what trends will likely have the biggest impact on firms in the year ahead? So what trends will likely have the biggest impact on firms in the year ahead?

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Thought Leadership Demand Generation Agencies 107

ClickZ

DECEMBER 24, 2020

Though marketers pay for incentive data collection, blockchain-enabled marketing helps to deliver personalized prices and generate better leads. Given this trend, companies are taking advantage of emerging martech solutions to transform how they surprise and delight their customers.

Marketing Management 136

Marketing Management Paid Search Agency Lock-In Loyalty 136

DivvyHQ

APRIL 23, 2019

It received $240 million from SoftBank , who valued the company at $500 million in 2018. The Wall Street Journal reported that the company might be considering a sale with a price tag of $1 billion. Even though they are luxury, they are priced well, since they’ve removed the middleman. It’s also seen major investment.

Personalization 90

Personalization Brand Identity Branding Bundling 90

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . Pipeline Trend by Month. This type of insight can allow for digging deeper into which specific channels or advertising initiatives are driving a better quality of lead than another for a more efficient price. We have included each of their responses below.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Anyword

JANUARY 4, 2019

To help publishers stay informed of the most important Facebook and content distribution trends, we launched The Keywee Facebook CPC Tracker , a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. This leads to increased demands (and therefore prices) on platforms like Facebook. 2018 Trends.

CPC 45

CPC Cost Per Click Facebook Storytelling 45

Webbiquity

APRIL 10, 2018

How can they optimize that experience, without incurring excessive costs that can’t be passed along to price-sensitive buyers? An astounding 93% of marketers anticipate their budget will increase for their digital marketing initiatives in 2018. 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11:

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Hinge Marketing

NOVEMBER 5, 2020

Buyers of technology and software services have a well-established reputation of being fickle on price. With so many firms looking like the do the same thing as the next guy on the block, competing on price shouldn’t be a surprise. A second version of the study was published in 2018. To a degree, they come by it honestly.

Cost 124

Cost Business Sample Pricing 124

Optinmonster

NOVEMBER 6, 2019

As of 2018, the digital buyers’ penetration rate worldwide is 47.3%. People don’t only use their smartphones to shop online, but 65% check for price comparisons while they’re physically shopping in a store. There are a number of trends that emerged back in 2018 and continue being popular in 2019.

Statistics 73

Statistics eCommerce Mobile Marketing User-Generated Content 73

Conductor

JUNE 23, 2021

This has presented several fascinating insights on search trends in the UK, particularly around squads. Sky Sports, The Telegraph and the BBC are popular, go-to fantasy football content sites, while common search topics include FPL price changes, fantasy tips, team names, and fixture difficulty. MSV in May).

Trends 91

Trends Search Marketing Guidelines Domain 91