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2018 Digital Marketing Predictions – The Digital Media Trends of 2018

QuanticMind

Our 2018 digital marketing predictions cover data, funnel analytics, o2o and the one metric that will be as important as profits – if not more so. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #1: Data – The new frontier. 2018 is right around the corner.

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Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Marketers are also more focused on first-party data.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

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How To Succeed In B2B Event Marketing

Valasys

41% of marketers believe that the single most effective marketing channel is events. This data is a result of research conducted by Bizzabo in 2018. Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies.

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E-commerce CRO Agencies Guide: How to Win Clients Without Promising (Ridiculous) Uplifts

Convert

The “Corn song” led to a series of corn ads and web copy to be rolled out, and it shows how quickly trends take over. You’ll notice that most of your potential clients spend most of their marketing budget on advertising. The CRO market’s size on the other hand was valued at USD 771.2 Source: Statista.

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10 Trends that Shaped Digital Marketing in the 2010’s

Full Circle Insights

The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns. By Dom Nicastro.

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Interested in Leveraging Predictive Analytics? You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.

Full Circle Insights

to continue nurturing leads through the funnel. Predicting Behavior Through an Account-Based Management Role Lens. Marketing Attribution and Funnel Metrics Are Still the Key. Campaign attribution and funnel metrics are the keys to figuring out which content drives pipeline and revenue.